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  • Sky

Digital Transformation with Measurable Outcome

Advisory:We are partner, Gudie for all comoanies currently working on difgtal transformation. We Bring Ideas to life to get your Brand Shing in the everchallegening Digital Transformation.Both established brands and startups don’t want to left behind in the digital marketing.Most clients come to us with a specific deliverable or goal in mind. They want a website that converts, or marketing that performs – work that accelerates the growth of the business they’re working to build.

We really love to shape new, digitally-enabled businesses.

In an age of digital disruption, the questions of how to sustian and retain the consumers ,
come faster and with greater intensity than ever, even for established brands.

Future is Digital

Digital is all we do. We build and promote digital experiences of all kinds, and customer experience is the number one competitive differentiator brands will have in the future – if it isn’t already we have a team of doers as well as thinkers – the UX experts, designers, copywriters and developers who build things – we’re thinkers with a strong bias for action. Finally, we have the humility to understand we don’t know everything, and the collaborative processes in place to get the best out of your team as well as ours. We’re always excited to learn from your team and make our work a conversation all the way through.

Digital Transformation

Digital Disruption – is coming to practically every industry. Fundamentally, we’re optimists who believe that this transformation creates limitless possibilities. But we know that committing to digital transformation, while still executing flawlessly on today’s business model, is an imposing challenge for any business.” Vinod Bansal- Director Digital Marketing Our Advisory team of strategists and creative visionaries stands ready to be the mental muscle behind transformational efforts, providing the deep research and analysis. And because we have a team of doers as well as thinkers – the UX experts, designers, copywriters and developers who build things – we’re thinkers with a strong bias for action.

How We Engage

The process for digital transformation consulting is fluid. That’s because the deliverable
will depend on you – what you want to achieve and need in order to get there.

We conduct an that brings together our team and yours, gathering ideas, narrowing possibilities and perhaps building out a Business Model Canvas together to achieve the desired results from digital Marketing.

We conduct an innovation workshop that brings together our team and yours, gathering ideas, narrowing possibilities and perhaps building out a Business Model Canvas together to achieve the desired results from digital Marketing.

Advisory team, and our digital auditing capabilities can explore the market, target audiences, and business landscape of a potential new or digitally transformed business. The advice Docket – creating a roadmap or laying out the options for business transformation. We might conduct research around the need for the Transformed Business, explore whether it’s viable, and help you understand what the business could or should be.

Advisory team, and our digital auditing capabilities can explore the market, target audiences, and business landscape of a potential new or digitally transformed business. The advice Docket – creating a roadmap or laying out the options for business transformation. We might conduct research around the need for the Transformed Business, explore whether it’s viable, and help you understand what the business could or should be.

Collaboration Workshop:

If you want different ideas, you need to be willing to do things differently. That’s exactly what an innovation workshop can offer you.

New or old, large or small, any business looking for reinvention faces a paradox. To find new ideas that stand a chance of transforming what you do, you need the expertise of your team. But the day-to-day effort that goes into running or starting a business can be the very thing that makes it hard to see new ways of doing things.

What you need is a way to shake ideas loose – which is where we come in. Innovation workshops are a structured process which combines your talent with our open-minded facilitation. Together, we can find truly creative solutions to existing problems, and uncover entirely new opportunities. For us, Innovation Workshops represent a great way to combine our brains with yours – merging new insights with experience, generating new ideas, and starting the process of getting those ideas implementation-ready.

What to Expect

Committing to an innovation workshop requires a cross-section of your team – or potentially your whole team – to give up a chunk of their time. We don’t take that time and collective effort lightly, and we prepare accordingly.

The first thing we want to clarify is the problem we’re solving, and what counts as a good solution to that problem – clarity here helps guide the development, refining, and nurturing of the ideas we generate. We can also help you decide which team members might be valuable, or needed, for a great workshop – we want the right expertise in the room to ensure ideas get properly evaluated, plus a diversity of expertise and thinking styles.

At the outset of the workshop, it’s important to frame the problems and opportunities we’re examining for the whole group, so we’re all tackling the same challenges, defined the same way. And then it’s time for ideas: the more ideas there are, and the weirder they get, the better we like it – and we have plenty of ways to nudge people out of old ways of thinking and into new approaches.

Next, we start taking the best ideas (again, we’ve already done the work to define “best”) and it’s time to start refining them. What’s the case for implementing the idea, and what would it actually take to do? Once we’ve started answering these questions, groups are ready to share and pitch what they’ve created and learned.

From Ideas to Innovation

One of the ways SIAA offers value is that we’re not just an ideas partner, we’re an innovation partner. Building and promoting is what we do.

So when you generate a lot of great ideas, we don’t forget the ultimate goal of any innovation-driven process is to actually innovate.

Fortunately, we have a structured process for making that happen. The first step is grouping related ideas and prioritizing them across two measures: value to the organization, and the organization’s readiness to complete. As you’ve probably guessed, the aim is to identify high-value, high-readiness projects.

Once we really understand which ideas and initiatives are going to move the needle, we can start defining what a minimum viable product for that initiative would look like and what it would take to build. Once we understand that, we’re into the business of project management: cost estimates, dependencies, and budget and resource constraints.

ADVISORY

Digital Auditing

Understand what's happening Now so you can find your path to next.

This all sounds very simple. But there’s a reason why change initiatives often generate many ideas but few outcomes. The chasm between ideas and implementation can be a daunting one to leap, which is why experience building digital platforms and products counts for so much – it’s how our team’s skills can help you make the most of your own team’s ideas.

Want a digital check-up? We’re here to help.

A brand your customers can love and engage with – not just tolerate or transact with – is one of the most powerful advantages any business can have. And it matters now more than ever.

We live in an audience-centric era. If your audience thinks you don’t “get them,” they’ll find somebody who does. Earning attention, let alone affection, in a noisy world starts with a strong, recognizable, authentic brand.

Building a brand identity has always required strategic clarity. But today, great branding requires an unwavering focus on fostering authentic connections – making humans your north star as you navigate changing touchpoints, platforms, and trends.

You might be looking to refresh a long-established brand, or coming to the Brahma Media Lab with a big idea and a blank slate (we love it when that happens) to promote a New Brand or even Create a New Brand for your Business.

Our brand services are delivered by a team lean enough to maximize agility and sharp enough to ensure quality of work. Your team will tackle brand strategy, visual and verbal identity collaboratively – we have specialties but no silos. We get excited about collaborating with stakeholders and digging deeply into a business, but we’re not wedded to an information-gathering process that takes months. We can move with the lightning agility of start-ups or the more deliberative pace of an established brand.

The aim of brand strategy is to draw out critical insights from the four Cs – Core, Customers, Competition, and Context. These four factors define the territory of opportunity for brand concepts and let us define the overall feel of your brand together.

Once we have a concept that can represent you, resonate with your audience, and help you stand out from your competition, we’ve set the stage for the brand story – the framework that defines your brand’s mission, vision, positioning, personality, and values. Your story, in turn, gives further direction and definition to the final phase of our approach: an eye-catching visual identity your business can take to market.

EXPERIENCE

DIGITAL Strategy

Deliver the experiences that attract, delight and retain customers and drive your business forward.


The Market has is fast becoming a place where brands differentiate themselves not on product, or price, but on the quality of the experience they provide.

Obviously, you can keep (or lose) customers with a good (or bad) experience. But the impact of experience goes far beyond retention.

Your audience is weighing up customer experience when they choose whether to become your customers, how often or how much to buy from you, and whether to provide the reviews and advocacy that convert your next set of loyal fans.

Whether in-store, on the phone, or online, customer expectations are high. But on digital channels where you can’t offer personal service, how do you ensure the platform you build isn’t just functional, but experiential?

At Brahma, planning for human-centric experiences is at the core of every digital strategy we create, and guides each individual deliverable that comes from our team. We’re emboldened by the challenge of turning designs and code into interactions and emotions – it’s by delivering these experiences that we help our clients grow and stay relevant year after year.

Strategizing for Success

At Brahma, we look at your brand’s entire ecosystem in order to create a digital strategy. This means getting a deep understanding of your business goals, how your site or app will serve your business, and what it will need to do for you. We want to understand how the experience we’re creating will fit into your existing workflows, collaborating with you to digitize those workflows where necessary.

It’s also important for us to really get to know your competitors. We want to understand who’s out there, how they set customer expectations, and where there may be opportunities to differentiate your brand or outperform the competition.

Most important of all, we go deep into the data to discover the behavior, motivations, and needs of your audience. This involves qualitative and quantitative research, surveys, and interviews – any information we can lay our hands on.

Building an experience is not just about following best practices. A strong digital strategy ensures that the most important audiences, functionality, design direction, and business goals are surfaced at the very beginning of the process, laying the foundations for everything else.

Experiences Matter

When people interact with your brand digitally, impressions form quickly and stick for a long time. And people don’t keep their opinions to themselves – their point of view gets shared with friends, families, and total strangers. So when you’re creating digital experiences for people, the stakes are high.

Brahma was born in the digital era, so we’re no strangers to shifting UX and design trends – we’ve seen more than a few fads come and go. We evolve and innovate, drawing on the expertise of cross-disciplinary teams, but we have one touchstone: giving the best possible experience to the people using your site.

Creating human-centric experiences for your audience is about giving users exactly what they need, eliminating friction, and injecting a bit of brand personality into the process. To do all that effectively, requires a strategy.

offices near you

india

India

india-bangluru, 173, 174 BG Road, Bengaluru 560676

+91 9980255331

+91 6361600434

info@siaadigital.com

india

United kingdom

London, #11, reverdin drive

cityvinner sh-RG415TF

London-United Kingdom

+91 9980255331

+91 6361600434

uk@siaadigital.com

india

USA

2942, Aqua Vergoloop

Orlando florida

32837-United States

+91 9980255331

usa@siaadigital.com

india

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